Portfolio

Delivering transformative consumer experiences during a time of disruption

Given the vast, interconnected nature of the brands within DuluxGroup, there had been a reliance on various agencies and external parties to build the DuluxGroup digital assets. Maintaining such a large digital landscape was always going to be a challenge. Thus, having a partner to work on development and maintenance of multiple assets required to support unique requirements from multiple business units whilst maintaining reusability and consistency became an essential requirement.

Rather than relying on multiple external parties, DuluxGroup and NashTech worked together as one team, combining our expertise in solution architecture design, technical design, and development delivery. The adoption of a customer-centric approach enabled us to create strong relationships across the business, interacting daily with key departments, such as UI / UX, business analysts and marketing so that we can make informed recommendations. This in-depth understanding facilitated more efficient estimations and proposals leading to cost savings.